The Kardashian-West household may be home to several budding celebrities, but it seems the youngest among them are already learning how to steal the spotlight in bold and unexpected ways. In what fans are calling a "sneaky genius move," Kim Kardashian’s 9-year-old son, Saint West, appeared to take control of her Instagram account, prompting her 357 million followers to “Sub to Saint’s channel” in a now-deleted surprise post.

The unexpected update was a close-up image of a YouTube handle, @S4intsking, boldly captioned with a simple but clear message: “Sub to Saint’s channel.” Although the post was swiftly deleted, it left a lasting impression, with fans flooding the comments before its removal, jokingly calling out the young internet maverick. “SAINT LEAVE YO MAMA PHONE,” one follower hilariously wrote. Another quipped, “Saint done hacked the IG for the promo… smart man.”

If the goal was attention, Saint clearly got what he wanted—and more. The move comes months after his original YouTube channel, @TheGoatSaint, was reportedly taken down in October 2024 following controversy over a meme targeting U.S. Vice President Kamala Harris. That incident drew heavy criticism and led to the termination of the channel, which had only been launched a month earlier. Now, with a fresh new handle and what appears to be renewed determination, Saint is back—and he’s using his mom’s superstar platform to make a digital comeback.

Social media was instantly abuzz with reactions to the post, with fans and onlookers both amused and impressed at the 9-year-old’s bold marketing strategy. Considering the Kardashian clan’s long-standing reign over social media influence, it’s perhaps no surprise that even the youngest among them are learning to tap into the power of an online audience.

But this wasn’t just an innocent post from a kid playing with his mom’s phone. It may have signaled the beginning of Saint’s own online identity as he attempts to carve out space for himself in the ever-crowded digital playground—just like his older sister North West, who has already made waves with her own creative content and TikTok videos. While Kim has occasionally expressed concern about how much screen time and social media access her children have, it seems the boundaries may need some reinforcement, especially when Saint can gain access to one of the most followed Instagram accounts in the world.

The family drama doesn’t end there. While Saint is making headlines for his stealthy social media stunt, his father, Kanye West, also recently stirred up controversy of his own. The 47-year-old rapper and fashion mogul was banned from Twitch Livestream after controversially stating that he “should’ve had babies” with Paris Hilton instead of Kim Kardashian. The comment, which many viewed as a jab at his ex-wife, only further fueled the ongoing tension between the co-parents.

Kanye, who shares four children with Kim—North (11), Saint (9), Chicago (7), and Psalm (5)—has previously accused Kim of limiting his access to their kids, often using his social media platforms to voice his frustrations. Despite their turbulent relationship and very public divorce, both Kim and Kanye continue to dominate headlines individually and through their children, who are clearly inheriting not only their fame but also their flair for causing a stir online.

Saint’s Instagram stunt, while innocent on the surface, raises broader questions about digital parenting in the spotlight. How much access is too much when it comes to celebrity kids growing up in an age of algorithms, virality, and endless public scrutiny? The Kardashians have built an empire based on visibility and openness, but as their children grow and begin to participate in that visibility, the lines between parental control, personal expression, and privacy continue to blur.

What’s certain is that Saint’s brief Instagram takeover was more than just a mischievous moment. It was a reminder that the next generation of internet stars is already here, learning from the best, and not afraid to grab the spotlight when the opportunity presents itself—even if it means hijacking mom’s phone for a bit of self-promotion.

While Kim has yet to publicly address the post or confirm whether Saint was indeed the one behind it, fans remain convinced. Given the unique blend of humor, timing, and branding, all signs point to the young West following in the family footsteps—not just walking, but sprinting into the world of content creation with a boldness only a Kardashian-West child could muster.

In a media landscape where everything is content and every moment has viral potential, Saint West just pulled off one of the most talked-about kid stunts of the year. One can only imagine what’s next from the mini-mogul. But for now, one thing is clear: no one’s Instagram is safe—not even Kim Kardashian’s.