
Self-acclaimed relationship expert and popular media personality, Blessing CEO, has once again sent the internet into a frenzy following a bold and deeply personal revelation on the controversial “cooking-for-men” debate that frequently dominates Nigerian social media spaces. The ever-outspoken influencer, who is no stranger to headline-making comments, delivered her hot take with a touch of sentimentality that caught many off-guard and gave her critics something new to chew on.
Blessing CEO, real name Blessing Okoro, in a candid video circulating widely on X (formerly Twitter) and Instagram, disclosed how, in a past relationship, her love and commitment drove her to cook meals in Enugu and have them waybilled to Lagos for a man she loved. “Sometimes I cook in Enugu and waybill it down to Lagos,” she said with a calm confidence that drew both admiration and outrage. “That’s how much I love him. When you love someone, you just want to make them happy.”
Her words have sparked fresh debate across gender lines, reopening the wound of an already polarizing conversation that pits romantic gestures against traditional gender roles. For some, her act was a beautiful demonstration of love, sacrifice, and devotion in a relationship. For others, it was yet another example of the extent to which some women are conditioned to overextend themselves emotionally, financially, and domestically in pursuit of affection and validation.
The comment, while heartwarming to a few, quickly spiraled into an online war of perspectives. “This is what’s wrong with the dating culture in Nigeria,” tweeted one user. “Women are groomed to be doormats in the name of love. Who waybills food across states for a grown man?” Another user clapped back: “If a man can spend millions to fly a woman across the world, why can’t a woman waybill food? Love is sacrifice. Y’all are just bitter.”
The controversy did not stop there. A handful of celebrities and influencers also jumped into the fray, with some applauding Blessing’s sincerity while others described the gesture as performative and desperate. Media personality Toke Makinwa, never shy to air her views, tweeted a cryptic message: “Stop doing wife things for boyfriend prices,” which many interpreted as a veiled response to Blessing CEO’s declaration.
But for Blessing, the gesture was never about desperation or submission. According to her, it was simply about the natural desire to care for someone you deeply love. In another follow-up video, she doubled down on her stand. “When you truly love someone, you don’t think about who is doing more. You think about what makes them smile. I’m not ashamed to say I cooked, packaged and waybilled food to Lagos – and I’ll do it again for the right man.”
The debate has also brought to the surface the larger issue of gender expectations in Nigerian relationships. Who is expected to give more? Who should serve? Who should protect or provide? For many women who related with Blessing’s story, it was a painful reminder of how they too have poured their hearts, effort, and even bank accounts into one-sided love stories. Others, however, insisted that grand gestures are part of building meaningful relationships, and there is nothing wrong with women expressing love in practical ways.
Interestingly, some netizens were more concerned about the logistics of waybilling food across two states. “Wait, what exactly did she cook that made it all the way from Enugu to Lagos without spoiling?” one user wrote. “That man must have eaten jollof with passion.”
Food aside, the emotional takeaway from Blessing’s story is what lingers most. In an era where love is often reduced to transactional exchanges, Blessing CEO’s act, though polarizing, comes across as a relic of old-fashioned romance – the kind where acts of service are not measured against equality but love itself.
Still, there are those who argue that such stories further entrench problematic dynamics. A feminist advocate on Instagram pointed out, “This is why women keep getting played. They give wife energy to people who barely see them as partners. We need to normalize receiving the same energy we give.”
Meanwhile, male commentators were divided as well. Some saw it as a “green flag” that proves some Nigerian women still believe in nurturing their men. Others warned fellow men not to take such gestures for granted. “She waybilled food today, she can waybill heartbreak tomorrow,” one post humorously read.
Blessing CEO is no stranger to controversy, but this latest admission feels more vulnerable than her usual stunts. Her message, while wrapped in the simplicity of a domestic chore, unearths complex layers of love, reciprocity, gender expectations, and sacrifice. Whether you agree with her or not, her story forces a hard look at what people are willing to do in the name of love – and what lines they’re willing to cross, or ignore, to keep it alive.
At a time when modern relationships are constantly being redefined by shifting gender roles and unrelenting social media scrutiny, Blessing’s confession may just be the breath of honesty – or chaos – that society didn’t know it needed. It reminds everyone that while love may look different to each person, the lengths people are willing to go for it remain as deep and diverse as ever.
As the comment sections continue to buzz and voices rise from every corner of the internet, one thing remains clear: in the battleground of romance and responsibility, there are no fixed rules. And if cooking in Enugu and waybilling to Lagos is Blessing CEO’s love language, she’s certainly not apologizing for it.