Davido Claps Back: Afrobeats Star Slams Sarah Martins Over Controversial Comment on 'The 5IVE Kitchen'

In a swift and scathing response that set social media ablaze, Afrobeats icon Davido has publicly addressed Nollywood actress Sarah Martins for her unsolicited opinion about his recent venture, “The 5IVE Kitchen.” What many assumed to be the artist’s latest foray into the hospitality industry was, in fact, a cleverly orchestrated promotional campaign. However, the misunderstanding didn’t stop Sarah Martins from offering what Davido deemed an out-of-line critique—and he didn’t hesitate to fire back.

The controversy ignited when Sarah Martins took to social media to comment on what she believed was the launch of a new restaurant by Davido. In her post, she insinuated that the project would have made more sense if it had borne the name or brand of Davido’s wife, Chioma, citing her culinary prowess as a more natural fit for a food-based venture. “Chioma is the real kitchen queen,” her post implied, suggesting that Davido missed a golden opportunity to spotlight his wife’s skills and passion for cooking in what she assumed was a restaurant business.

While her remarks might have seemed like mere fan commentary to some, they struck a nerve with Davido. The globally acclaimed musician, who is no stranger to public scrutiny, wasted no time setting the record straight—and doing so with the kind of unapologetic directness that has become synonymous with his brand.

Taking to Instagram, Davido clarified that “The 5IVE Kitchen” is not an actual restaurant, but rather a marketing collaboration with the FoodCourt app aimed at promoting his latest album, “5IVE.” The initiative, he emphasized, is purely part of his ongoing promotional campaign and not a culinary enterprise bearing his investment.

But it wasn’t just the misinformation that seemed to irk Davido. What appeared to escalate the matter was Sarah Martins’ inclusion of Chioma’s image in her social media post. Davido, clearly protective of his family’s privacy and image rights, firmly instructed her to take it down. In a no-holds-barred response that has since gone viral, he wrote: “U no get sense. No restaurant was opened, that was a promotional campaign with @foodcourt_app for my album 5️⃣.. now take my wife’s picture off page.”

The curt reply sent shockwaves across the Nigerian entertainment scene, with fans and observers flooding comment sections to pick sides. Some lauded Davido for defending his wife and clearing up the confusion surrounding the campaign. Others questioned whether Sarah Martins' remarks truly warranted such a heated rebuke.

Martins has not yet issued a response to Davido’s clapback, but the incident has undoubtedly thrown her into the limelight, albeit controversially. For some, this drama is another chapter in the long-standing dance between celebrities and those who publicly comment on their lives. For others, it’s a cautionary tale about the risks of assuming too much—or speaking too soon—on social media.

The situation has also sparked broader conversations about respect for privacy and boundaries in the digital age. While celebrities live much of their lives in the public eye, the incident reminds fans and commentators alike that not every move made by a public figure is an open invitation for critique or speculation—especially when it involves their family.

Meanwhile, Davido’s album “5IVE” continues to garner attention for its innovative promotion strategy. The partnership with FoodCourt app cleverly blurred the lines between food culture and Afrobeats, generating buzz and engagement even before its official drop. While the misunderstanding with Sarah Martins may not have been planned, it inadvertently drew even more eyes to the campaign—proof, perhaps, that no publicity is ever truly bad publicity in the entertainment world.

Still, the Afrobeats superstar has made it abundantly clear: critiques are welcome when they’re informed, but dragging his wife into unfounded speculation is a red line. The message was loud and clear—not just to Sarah Martins, but to anyone else who might be watching.

In a space where public figures are often expected to weather criticism silently, Davido’s clapback was more than just a correction—it was a statement. Whether fans agree with his delivery or not, there’s no denying the impact. In one post, he reclaimed the narrative, protected his family, and gave fans an unexpected headline—all while reinforcing the genius of his latest project’s rollout.

As the dust settles, one thing remains certain: when Davido speaks, people listen. And when he claps back, the entire entertainment world feels the heat.